Marketing support that's built around your business
Every business has opportunities. Some are obvious. Others are hiding in plain sight.
When you're busy running your business, it isn't always easy to step back and see them.
By understanding your business, your customers and what's already in place, I can help you focus on the areas where your time and budget will have the biggest impact and build a marketing plan around them..
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Whether that's refining your message, improving your online presence or planning your advertising, every recommendation is tailored to your business.
Visibility
Before customers can choose your business, they first need to know you exist and be able to find you.
You don't need to be everywhere, you just need to show up where and when your potential customers are looking.
How I can help:
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Set up, or improve your Google Business Profile
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Help your business appear in local searches
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Optimise your website so it is easily found
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Set up or improve your social media presence
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Plan local advertising campaigns
Advertising
Your advertising should be bringing you customers, not just costing you money.
Good advertising isn't always about doing more or choosing the latest platforms — it's about making sure your budget is focused in the places most likely to bring results.
How I can help:
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Choose the right advertising channels for your business
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Plan campaigns around your budget and goals
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Reach the right people at the right time
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Plan and deliver campaigns online and offline
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Review results and improve performance
Online
Before someone contacts you, they've probably already looked you up online.
Looking professional, active and easy to contact helps build trust before someone gets in touch.
How I can help:
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Improve your existing website or build a new one
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Make it easier for customers to contact you
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Improve social media profiles and activity
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Support with reviews and online reputation
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Create consistency across all online platforms
Messaging
Customers need to quickly understand who you are, what you do and why they should choose you.
Clear messaging helps potential customers understand your value and can make the difference between interest and enquiry.
How I can help:
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Clarify what makes your business different
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Improve your website and online copy
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Create content that feels clear and consistent
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Develop the right tone of voice
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Create clear calls to action
Identity
Your identity helps people recognise your business easily and feel confident in choosing you.
Consistency across your marketing creates a more professional impression, builds trust and attracts the type of customers you actually want.
How I can help:
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Create a professional identity for your business
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Refresh your logo & branding
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Develop a consistent look and feel
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Apply your branding consistently across platforms
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Create practical branded assets & templates
Creative
Creative shouldn't just look great, it also has a job to do.
Whether it's an advert, leaflet, social post or website, good creative should grab attention, communicate your message clearly and encourage people to take the next step.
How I can help:
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Develop campaign ideas that support your goals
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Plan campaign creative for online & offline advertising
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Turn marketing messages into clear, engaging content
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Develop creative that turns interest into enquiries
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Guide creative that supports your identity