There are more ways than ever to market your business
— which makes knowing where to invest your time and budget more important than ever.
But you don't need to do everything. Just focus on what matters, and make it work properly.
That's where I come in. With over 25 years' experience in marketing and advertising, I've seen what works, what doesn't, and how to join up the dots so you get better results..
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Whether you're looking for a fresh approach, are starting from scratch or simply want to get more from your advertising, I'll help cut through the noise, choose the right approach and put it into action — so your marketing is working as hard as you are.
Nikki Moore
Are you doing all the right things but not seeing results?
Maybe you're:
Running ads
Posting on social media
Growing your business online
Trying different approaches
Putting time and money in
But:
Not getting the right response
Taking up too much time
Not getting found in searches
Unsure what to change
Not seeing a return
When you're juggling the day-to-day, it's hard to step back and see what's bringing in customers, what's costing more than it's worth or what to do next.​
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Independent business owners have their own set of challenges. Time is limited, budgets are tight and marketing isn't your area of expertise.​​​​
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But it doesn't have to feel like guesswork. It's knowing what to keep, what to improve and what's worth building on.​
​Often it's small changes in the right areas that make the biggest difference.
Where your marketing can work harder
Visibility
Do the right people know you exist, where to find you, and how to get in touch?
Messaging
Are you being clear on what you do, who it's for, and why they should choose you?
Advertising
Are you reaching the right people in the right place
— with a clear return?
Identity
Have you got the right image to attract the type of clients you actually want?
Online
Does your business look active, trustworthy and easy to connect with?
Creative
Is your content not just looking good, but also driving enquiries?
Every area of your marketing should be supporting your business.
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Whether that's solving a problem, bringing in more customers or simply making sure people remember you're there.
That's where I can help — working out what matters, what needs improving and where the opportunities are.
Finding the right way forward
We start with a conversation​.​
No jargon, no obligation, just a clear understanding of your business, your goals, and your current activity so we can find where the opportunities are.
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Already know what you'd like help with?
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Whether it's digital, advertising, websites or copy just let me know and we can dive straight in and get to work.​
Not sure where to start?
We can create a Marketing Action Plan to identify what will make the biggest difference to your business. You'll receive practical advice, clear priorities and the flexibility to implement it yourself, work with me or use a combination of both.
Understand
Get to know your business, review what's working and identify opportunities.
Plan
Prioritise what matters, choose the right channels and create clear next steps.
Deliver
​Put the plan into action, improve your results and build momentum.
No long-term contracts or monthly retainers — just the right support, when you need it.
Real experience.
Practical advice.
Clear approach.
Me
The Boss
Most businesses don’t need to do everything — just the right things, done well.
Over the years, I’ve seen how much the industry has evolved. With more channels, platforms and ways to reach customers than ever before, it's become harder to know what's really worth your time and budget.
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​Starting out in print advertising in the mid 90s, I’ve adapted with the industry and worked with well-known brands, local authorities and SMEs, planning campaigns and refining strategies along the way.
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Having also run my own pub and restaurant, I understand the realities of running a business and that marketing has to work in the real world – not just look good on paper.
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Based in Brightlingsea, Essex, I help businesses uncover opportunities, make confident marketing decisions, plan effective advertising campaigns and get more from their budgets.​
Nikki Moore, Moore Media Hub